The Family Business Tour
As NPR writes, “siblings Clyde and Gracie Lawrence are not your typical pair.” Clyde Lawrence and Gracie Lawrence have been writing songs and listening to countless Stevie Wonder, Randy Newman, and Aretha Franklin records in their family’s New York City apartment since they were little kids. After years of playing together, they officially created Lawrence, an eight-piece soul-pop band comprised of musician friends from childhood and college. The band has since gained a devoted following for its high-energy, keyboard-driven sound, which features tight, energetic horns and explosive lead vocals.
In July 2021, Lawrence released their new album, Hotel TV, and became the first band to release music under Beautiful Mind Records, the label of Grammy-winning producer/songwriter/artist Jon Bellion, who co-produced and co-wrote the songs on the album. The tracks on Hotel TV have garnered tens of millions of streams across all platforms and have had multiple viral moments on Tik Tok and Instagram. The album’s lead single, “Don’t Lose Sight,” was featured in an international Microsoft commercial, which propelled it into the Top 20 on the USA Shazam Pop Charts, and also hit #33 on Top 40. The band performed “Don’t Lose Sight” on Jimmy Kimmel Live, did a performance...